Deceptive Oil-Spill Marketing: P&G's Dawn Soap Murdering Animals, Not "Helping" Them

Don't be fooled by deceptive marketing:
Boycott Dawn soap and Proctor & Gamble
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Dear friends,

With the current oil spill splashing across the news pages, Proctor & Gamble has seized upon this most recent juicy opportunity to promote and sell Dawn dish soap by marketing the soap as one used to "help" and "save" animals.

I'm sure that you've seen the commercials: Water animals drenched in toxic oil, supposedly from the Exxon spill, being gently handled and cleaned with Dawn, and the cute little ducky seeming to quack in thanks, its image being plastered upon bottles of Dawn. This image provides deceptive advertising to the public: Dawn appears to be an animal-friendly product and invites the patronage of an unwitting public.

In fact, Dawn soap is produced by Proctor & Gamble, the most notorious and unapologetic animal vivisector in the consumer-products market. Despite alternative testing methods, despite consistent empirical evidence indicating that animal experimentation does not provide accurate results or public human safety, and despite simple ethics, Proctor & Gamble continues to brutally torture and mutilate billions of animals on a regular basis to create its products. -and, when the public buys Dawn soap (or any other PG product), it is supporting Proctor & Gamble, paying for it to continue to mutilate and murder non-human, sentient people in the name of "product research". Yes, Dawn will be sold to those organizations assisting in wildlife rescue efforts during the current oil-spill crisis, and yes, this chemical-based product will be used to clean and probably save (minus the trauma of the event) hundreds of animals. However, the continued sale of this product will also torture and murder billions more animals.

Proctor & Gamble's current marketing ploy is contemptible, far exceeding the deceptive nature of other recent and similar marketing ventures of vivisecting companies such as Johnson & Johnson. Don't be deceived by misleading advertising. Do you homework before you shop. Don't purchase Proctor & Gamble products. Do purchase products labeled with the "Leaping Bunny" symbol.

Please join me in boycotting Proctor & Gamble, sending letters to its representatives, and spreading the word about its deception: Blog about it, and place "Proctor & Gamble, Dawn, oil spill" in search-phrases boxes; stop people about to buy PG products in your local store; and tell your co-workers and friends.

Thank you for caring enough about life not to buy Proctor & Gamble products.

P&G's latest partnership to "help" and "save" oil-affected animals:
http://www.bizjournals.com/cincinnati/stories/2010/05/03/daily10.html

Leaping Bunny cruelty-free product certification:
http://www.leapingbunny.org/

Tiffany D Moon, DM
www.studiotiffany.com